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Maniac Nails
Case study · Shopify

Maniac Nails

A Shopify store that helped an affordable gel-manicure brand sell more than a million nail sets.
Services
Shopify Store Development
Location
Washington, South Carolina
Date
March 05, 2024
Maniac prev ui
01 — The client

Maniac Nails: an introduction

Anna and Marlot founded Maniac Nails in August 2022 to make gel manicures affordable. Today the business has 16 employees, processes over a thousand orders a day and has sold more than a million nail sets.
The challenge
They needed a store that was easy to run, affordable, flexible and great on mobile — and that could scale internationally, with English and Dutch versions.
Fast-growing order volume
Mobile-first shoppers
International launch
Small team
02 — What we did

Our process for this project.

Theme

Theme & homepage

Shopify’s Debut theme in brand colors with Montserrat and Raleway, a best-seller slider and featured collections.
Products

Product pages

Multiple photos, variants, zoom, SEO-friendly descriptions and reviews.
Ops

Inventory & payments

SKU tracking, low-stock alerts, Shopify Payments, Apple Pay, Google Pay and PayPal.
Mobile

Mobile optimization

A simpler mobile menu and a shorter checkout that highlights express payments.
03 — The result

The finished website, on desktop and mobile.

Maniac Nails
Hover to scroll
screencapture maniac nails 2024 05 28 22 56 18 253x1024 1
iPhone 13 PRO MAX maniac nails.com
04 — Impact

Results in numbers.

User engagement

~3%
conversion rate
2–3 min
average session
3–5
pages per session
45–55%
bounce rate

Business outcomes

1M+
nail sets sold
€15–25M
revenue since launch
30–40%
customer retention
38–45×
email marketing ROI

User feedback

7k–15k
product reviews
4.5–4.8★
average rating
85–90%
customer satisfaction

Social media

30k+
Instagram followers
2–4%
engagement rate
4–8×
Facebook ads ROAS
Why choose us

Your partner for measurable growth.

We measure success in numbers you can track — and stay with you long after launch.

Pre-launch testing

Speed checks, test purchases and device testing before go-live.

Post-launch services

Training to add products, manage orders and read Shopify Analytics.

Automation in operations

Automations that let 16 people handle 1,000+ orders a day.

Client testimonial

Custom features and English and Dutch versions for their international launch.

Trusted on Google

4.9 rating · 643+ reviews
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BMyMarketer has been a great choice for digital marketing. Their team focuses on strategies that support real business growth, improve online visibility, and attract potential customers. I appreciate their professional communication, attention to detail, and focus on getting measurable results rather than just making promises. If you are looking for a digital marketing agency in the USA that understands business goals and works toward meaningful growth, I would recommend giving BMyMarketer a try.
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Alex
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Amazing company to work with currently working with saif and he has been amazing. There is also the first guy I spoke with and I apologize but I can’t remember his name but they truly want to promote your company. I’ve only been in contact with them for three days and we are already on Google, instagram and Facebook. They work really hard for you… I would recommend to anyone
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Heather Chapman
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Saif is wonderful professional to collaborate with. I was struggling to get my Google profile verified but after signing up with b marketer my accounts manager guided me through the entire process. He is knowledgeable, professional, patient nd always available to answer my questions. His guidance and help made everything easier and I was able to get my profile verified.
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Harnoor Kaur
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Great company and seem like they truly care about their customers. Siaf at BMYMarketer has great communication and willing to help with anything. Excited to see how far we can take my business.
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Christon Hightower
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Saif is amazing he took time to work with me in order to get the google verification video out of his personal time. Very knowledgeable and a strict professional. Great to work with he made the process very simple to understand.
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George Ayala
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Working with Shaheryar, my account manager at BmyMarketer, has been an outstanding experience. He is always helpful, responsive, and proactive in sharing the insights I need to make better decisions about my marketing campaigns. His guidance has given me clarity and confidence in shaping strategies that truly fit my business needs. The support team at BmyMarketer also deserves recognition. They consistently deliver creative and engaging designs for my social media, keeping my brand fresh and visible. Before partnering with BmyMarketer, I struggled to find effective marketing strategies with other companies. Shaheryar, however, has been encouraging, enthusiastic, and genuinely invested in helping my startup grow. His positive energy and dedication make me feel supported every step of the way, and I can see real progress in my business thanks to his efforts. I highly recommend Shaheryar and the team at BmyMarketer to any business owner looking for reliable, innovative, and results-driven marketing support.
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Diana Chavez
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B My Marketer has been an incredible partner for my business. They built a tailored marketing program that truly fits my specific needs instead of pushing a one-size-fits-all solution. The customer service is outstanding — having a dedicated account manager who actually knows my goals and follows through makes all the difference. Thank you Saif for all your assistance. I also appreciate the constant updates, clear communication, and the well-defined plan they provide for the future. It’s refreshing to work with a marketing team that is organized, proactive, and genuinely invested in my success. Highly recommend!
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Emily Cobb
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I had an amazing experience working with BMyMarketer! They helped me revamp my website, optimized my SEO, and worked on my Google Business Profile. Their team is not only highly skilled but also incredibly communicative throughout the entire process. They took the time to understand my business needs and delivered outstanding results. Highly recommend their excellent team for any digital marketing and website needs!
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CrossroadsTV
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I vetted 11 different companies to help with our website development, SEO presence, and social media, and BMyMarketer has by far exceeded my expectations. You won't find a more hands-on company for your website, SEO optimization, and social media presence. These professionals have helped our roofing and cleaning business rise to the top in a very competitive market. BMyMarketer, your professionalism and outstanding team are unmatched. If you're tired of paying for services without seeing results, hire BMyMarketer. They will guide you through the ongoing challenges of this ever-changing market. I am extremely proud to support their team.
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Jh Spark
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Absolutely thrilled with Bmymarketer! They took my website from "meh" to marvelous, turbocharged my SEO, and turned my GBP into a lead-generating machine. The team ran ads that hit the bullseye every time and managed our social media with unmatched creativity and efficiency. Bmymarketer isn't just a service; they’re your secret weapon in the digital battlefield. Highly recommend! 🚀
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Coombe Cars Ltd

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